If you'd rather not get personalized offers from brands—or at least have more control over the sensitive data used to generate them—your options are pretty limited.
When a company goes under or gets sold, its customer data is often the most valuable asset it holds—one it can usually sell or transfer to another entity, depending on the terms of its privacy policy.
DriveSavers isn’t divulging what its “proprietary technology” is or how it works. It is saying, however, that it won’t use its tech to help law enforcement agencies carry out search warrants.
When consumer-facing companies don’t take reports of data leaks seriously, customers become exposed to financial fraud and identity theft as in the recent Panera Bread incident.
Connected car data could be worth $750 billion by 2030. That’s great, if you’re a car company. But if you’re a consumer, you’ll want to be able to weigh the benefits against the risks.
Is there a viable platform model that monetizes data and also meets data autonomy standards? Columnist Nathan Parker writes about the approach he’s taking with MakerNet.
Email is the most important communication means for garnering campaign awareness, funds, and participation. Here’s how campaign data scientists and marketers are using it to entice you.
They recently earned five-star ratings in customer privacy protection. But the data Uber and Lyft collect is attractive to government agencies, insurance companies, and hackers alike.
How do Amazon, Apple, Google, and Microsoft manage the personal data their voice-driven personal assistants generate, access, and share? Here’s a rundown.
